Text-Based Description of Visual Content

"Maximus Waste"
Visual Description
Main Page - Maximus Waste
Title: "Maximus Waste: A Food Waste Mockumentary"
The header of site, which appears on all pages, includes the title and an image of discarded
produce, including: bananas, apples, squash, lettuces, cilantro, celery, etc. All of the pages
are built on the same background of fresh food, including: bagels, bread, grapes, peppers,
meat, beans, carrots, green onion, pear, and more. The background surrounding page
content is the same image. This header and this background is consistent on all subpages of
the site.
A top-level menu is places horizontally across the bottom of the header, indicated pages on
the site. From left to right, they are: Maximus Waste, Food for Thought, Extended Footage,
Confessions, The Pledge, and Research. This menu also appears on all sub pages.
Beneath the header, a brief written description of the Maximus Waste documentary
appears above the video. The still image on the video is the 5 researchers/mockumentary
actors seated at a dinner table. Links to the video transcript and this written site
description appear directly below the video.
A section titled, "The Investigators" has a still image of each investigator in their respective
roles in the mocumentary with a brief character description.
Sub Page - Food for Thought
The title "Food for Thought" sits above rectangle still images of the 5 researchers and a
rectangle with the text "Want to See More?" arranged in a grid. All images are taken from
the video mockumentary. Joe's image has a purple filter. He is a young man with glasses and
dark hair wearing a gray t-shirt. Sarah's image has a green filter. She is young woman with
dark blonde, long, wavy hair. Lia's image has a blue filter. She is a young woman with dark
curly hair wearing and orange sweater, scarf, and headband. Joe's image has an orange
filter. He is a young man with dark hair and glasses, and he is wearing a "SHARK AC" t-shirt and a gray
hoodie sweatshirt. Izzy's image has a yellow filter. She is a a young woman with dark hair, and she is
wearing a long-sleeve gray shirt and an apron with the words "Rita's Kitchen." The final
image in the grid asks readers if they "Want to Learn More?"
Clicking on any of images in the grid takes readers to additional sub pages.
Joe - Sub Page "The World, Food, and You"
Under the title, text is interspersed with two images: 1) an image of watermelon and
pineapple rinds in a garbage can, and 2) an image of a guide for when to toss items of food by
expiration date.
Sarah - Sub Page "Food Safety, Labels, and Donation"
There are six images embedded in the text: 1) a garbage can with food, 2) wilted lettuce, 3) a
Food Label Clarification image, 4) a restaurant garbage can filled with bags of garbage, 5) an
image of pantry shelves oil, vinegar, honey, peanut butter and other staples, and 6) an
image of a computer screen on an "Administrative Code" web site.
Lia - Sub Page "The Art of Dumpster Diving and Freeganism"
There are seven images embedded in the text: 1)an image of food packaged in tupperware
and ziploc bags, 2) and image with the text "FREEGAN: We will eat your scrap but we won't
buy your crap, 3) a still image of Lia from the dumpster diving extended footage, 4) a still
image of Izzy from the dumpster diving extended footage, 5) an image of the warning sign
from an industrial dumpster, warning: Do not play in on, or around or occupy this
container for any purpose" 6) an image of a bowl of tomatoes, sqaush, garlic, eggplant, and
peppers, 7) a comic of two people diving in a dumpster.
Jack - Sub Page "College Students vs. Food Waste"
There are three images embedded in the text, all different images of plates from the college
dorm with varying levels of food left on them, ranging from none to quite a bit.
Izzy - Statistics with Izzy
There are two images embedded in the food waste statistics: 1) a full plate being scraped
off and 2) a grocery store aisle with stocked shelves.
Sub Page - Extended Footage
There are six extended footage videos, from which scenes are pulled in the mocumentary.
The first video is the team's dumpster diving. The still image is of Lia's face. The second
video is the Greater Chicago Food Depository. The still image is of Jim Conwell. The third
video is the interview with Dr. Elizabeth Davis-Berg, with a still image of her sitting at her
desk. The fourth video is the interview with Nyle Fisher of Columbia College Cafe. The still
image is of Nyle Fisher in the cafe. The fifth video is the interview with a Panera manager.
The sixth is at the Lakeview pantry and features a still image of Stuart Iseminger.
Sub Page - Confessions
There are no additional images on this page.
Sub Page - The Pledge
There are no additional images on this page.
Sub Page - Research
Sub Page -The Research Process
The page features a timeline graphic of the team' research process. In a green and blue
header, the words "The Process: Food Waste Team Fall 2013" are featured. As you move
along the team's research timeline, each point identified is associated with an image.
Sub Page - Annotated Bibliography
There are no additional images on this page.
Sub Page - Resources
There are no additional images on this page.
Maximus Waste: A Food Waste Mockumentary
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